ADIDAS AND PUMA Rudolf 'Rudi' Dassler was a German cobbler and businessman who was the founder of the sportswear company Puma. He was the older brother of Adidas founder Adolf 'Adi' Dassler.
![Jon Erlichman on X: "On this day in 1949: Adidas founded. The name comes from its founder, Adolf (“Adi”) Dassler (“das”). https://t.co/NM5uzpu4bT" / X Jon Erlichman on X: "On this day in 1949: Adidas founded. The name comes from its founder, Adolf (“Adi”) Dassler (“das”). https://t.co/NM5uzpu4bT" / X](https://pbs.twimg.com/media/Fab5O-7XkAAujtM.jpg)
Jon Erlichman on X: "On this day in 1949: Adidas founded. The name comes from its founder, Adolf (“Adi”) Dassler (“das”). https://t.co/NM5uzpu4bT" / X
German Embassy Washington - 👟 German shoe company Adidas was founded on this day in 1949. The founder and namesake, Adi Dassler, split his company from his brother Rudolf, the founder of
![The Nazi history of Adidas, the sportswear giant that took weeks to drop Kanye West over antisemitism - Jewish Telegraphic Agency The Nazi history of Adidas, the sportswear giant that took weeks to drop Kanye West over antisemitism - Jewish Telegraphic Agency](https://www.jta.org/wp-content/uploads/2022/10/adidas-nazi-history-1.jpg)